Business Competencies: A Coach's Approach to Business Excellence
When I coached soccer as part of the warm up exercises, we always reviewed the basic elements of the game. We reviewed and discussed our game plan, reviewed how to position ourselves as a team, understand the strengths of our opponent and look at how we can masterfully meet our objectives and win the match. 

Whether you are just starting a business, a budding entrepreneur or have a (well) established business or practice, reviewing the basic business domains and competencies are always beneficial. 

In the context of business planning or game plan, there are several competency domains that are crucial for success. While the specific competencies can vary depending on the industry and business type, the following five are generally considered important:

  1. Strategic Thinking: The ability to develop a (long-term) vision for the business, set clear objectives, and formulate strategies to achieve them. This includes analyzing market trends, assessing competitors, and identifying opportunities and threats.

  2. Financial Management: Proficiency in managing the financial aspects of a business, including budgeting, financial forecasting, cash flow management, and financial risk assessment. This competency also involves understanding financial statements and ratios to make informed decisions.

  3. Market Analysis and Customer Understanding: The skill to conduct market research, analyzes customer needs, and identifies target markets. Understanding customer behaviors, preferences, and trends is crucial for developing products or services that meet market demands.

  4. Operational Excellence: Competency in optimizing and managing the day-to-day operations of the business. This includes process improvement, supply chain management, quality control, and efficiency enhancement to ensure smooth and cost-effective operations.

  5. Communication and Presentation: Effective communication is essential for conveying business plans and strategies to stakeholders, team members, and investors. This competency includes the ability to create compelling business plans, deliver persuasive presentations, and negotiate effectively.
These five competency domains provide a well-rounded foundation for successful business planning. However, it's important to note that other competencies, such as leadership, marketing, and innovation, may also be critical depending on the specific nature of the business and its industry.

The game of soccer or any sport is not just passing a ball or puck from one person to the next and hoping you score a goal. There is a deliberate approach and philosophy which is based on planning versus execution and adapting to what is happening on the pitch.  

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